Marketing & Selling “Brand You”
In today’s job search, you’re expected to do more than present a list of qualifications and work history. Employers won’t say they want to you to market and sell to them because no one likes to be sold to, but what they expect sure looks like marketing and sales of “Brand You.”
If you feel resistance to this and are thinking you know nothing about marketing and sales, take a look at “Job Search and the Art of Selling” and consider how you use persuasive skills to sell others on your ideas and desires all the time. In fact, you’ve been doing it since you were a child. Just know that you have these skills already, and it’s wise to use them when you’re actively looking for a new job.
Positioning
Good marketing and sales professionals seek to understand a potential buyer’s needs and then translate how their services or products fit those needs. This is called positioning – they’re positioning the brand in the minds of consumers.
Likewise, employers want you to seek to understand their needs and then translate how what you offer, your personal value proposition, fits those needs. In a job search, there are two main ways that this is accomplished: through verbal positioning and through written positioning. You use verbal positioning when you talk about what you offer to meet the needs of an employer, most notably during networking and during the initial screening phase of the interview process. You use written positioning on the resume.
People Showcase Video Profile
What if you could capture your verbal positioning as a video recording? And what if you could bring your verbal positioning and your written positioning together in one place in the form of a video profile? That’s what the platform, People Showcase, allows you to do.
Not only does having and sharing the link to your video profile with networking contacts or potential employers increase efficiency and convenience, but even having a video profile in the first place also makes you stand out in the crowd. Let’s face it. Employers are used to seeing resumes from candidates with similar skills, similar qualifications, and similar value propositions all the time, but you stand out when you present yourself and your value proposition in a unique way through video with enthusiasm and clarity.
So, your Video Profile on People Showcase brings it all together in one place. You record a video or two, and there’s your verbal positioning. You upload your resume, and there’s your written positioning. Looking at all of this from a marketing and sales perspective, you can think of your resume as your brochure and your video as your commercial.
Interested in leveraging the power of video for your job search? Check out PeopleShowcase.com and sign up for a free trial.
© Angela Loeb