The Bullseye
Imagine a dartboard with three darts in the bullseye.
I use this image because it represents the convergence point for three components that are necessary to ensure you’re attracting the work that you’re meant to be doing – that you want to be doing.
Now imagine that each of these three darts are the three components that neatly form into an acronym, WOW, which stands for Want, Offer, Want. To be more specific, these three components are what you want, what you offer and what the market wants.
You could say you’re aiming for the bullseye WOW point where all three components converge – where all three things are being met. When you figure out your WOW point, you’ll see just how to position yourself in your personal branding, and you’ll know if you should day yes to a new project, job, promotion, etc.
How to Define and Use Your WOW Point
What You Want – Ask yourself, “What do I want the experience of this next career step to be like?” For insights on how to define what’s important to you, read Career Advice: The Ideal Factors Exercise.
What You Offer – Ask yourself, “What do I enjoy doing in my work so much that I want to keep doing it, AND I’m also exceptionally good at it, AND when I do it, I get results and make a difference when I’m doing it?” This is your value proposition because you get results, and if you truly enjoy doing it so much that you can’t imagine not doing it, you can also call it your “personal brand.”
What The Market Wants – Whether you’re angling for a promotion, hunting for a new job, or considering a new consulting/freelance gig, what you want and what you offer needs to line up with what those who would hire you want and offer too. Will they want what you offer because it has value to them? And do they offer what you want or at least close to what you want ideally? Knowing this will not only advance your career more efficiently, but it will increase your career satisfaction too.
WOW Point & Your Resume – Keep your WOW Point in mind as you develop your resume. By doing so, you’ll understand what content needs to go on the resume. Instead of putting everything you’ve ever done, you’re putting the relevant information, which captures your brand, attracts the right kind of work, and helps you to remain concise so that you keep your resume contained in length. And, by the way, if you’re curious about resume length, read How Long Should The Resume Be And Other Formatting Tips.
© Angela Loeb